+MarCom, aimed at companies in the professional sector, was launched by Jorge Amieira (pictured, left) and Marta Gonçalves (right), as part of a consortium between SayU Consulting and Once Upon a Brand.
A SayU Consulting (SayU) and Once Upon a Brand (OUB) are announcing the launch of +MarCom, a marketing and communication outsourcing service that allows companies in the professional sector to optimize resources and obtain a personalized strategy, merging creativity and strategy.
With this partnership, the consultancy specializing in corporate and B2B communication joins forces with the creative agency to support consulting, law, auditing and technology organizations in terms of strategic positioning and building authentic and lasting relationships with clients.
“Purpose is no longer just an idea associated with the brand, it needs to be lived and reflected in every interaction with customers and stakeholders. Today, the companies that win the loyalty of the market are those that demonstrate a real commitment to ethics, innovation and social impact,‘ argues Marta Gonçalves, strategy director of the SayU/OUB consortium.
In this sense, Marta Gonçalves believes that “at +MarCom, we help organizations to integrate this purpose into their strategy, ensuring that it is present both in communication and in the way services are provided. Creating a clear positioning that is aligned with market expectations is essential for building relationships of trust and generating positive long-term impact.”.
This consortium provides services in brand strategy and management; branding and positioning; creativity and graphic design; public relations and press relations; digital marketing and social media management; strategic content development; web solutions and digital experience; multimedia production; advertising; and brand activation.
“In the professional services sector, technical knowledge is just a starting point - the real differentiation happens in the way this knowledge is implemented, communicated and translated into a unique experience for the client,” says Jorge Amieira. The executive creative director of the SayU/OUB consortium believes that “the brand must be lived at every point of contact, from the first interaction to the final delivery of the service”, stressing that “every detail of the customer experience reflects the brand's value proposition and makes it truly competitive in the market”.