SayU Consulting's entry into the Angolan market is aimed at “raising the standards of the brand management business and exploring the potential of public relations”.
It is through a partnership with Once Upon a Brand that a SayU Consulting bet on international expansion of its business and enters Angola.
The entry into the Angolan market is aimed at “raising the standards of the brand management business e exploit the potential of public relations with subjects such as assessments notoriety and reputation, brand and communication strategy, the mapping of stakeholders, public affairs, social media, risk and crisis management and sustainability in its broadest sense,” the press release explains.
"In Angola, our focus will be on innovative concepts and communication tactics that promote real change. With a focus on audiences, we cover everything from cultural perception to actively listening to their needs. We create captivating content that is disseminated across all channels and platforms, ensuring a solid synergy between the proposed strategies and the commercial and reputational objectives of brands and organizations,” explains Marta Gonçalves, CEO of SayU Consulting, quoted in a statement.
As for Once Upon a Brand, the managing partner Jorge Amieira says that “training and developing the potential of local teams enables the creation of strategies in line with the realities of the country, delivering real value and impact, with transformative projects that guarantee solutions that connect with the market and with people”.
Specializing in corporate and B2B communication, SayU Consulting has been in the market for around 15 years, working with clients such as Mazars, Deloitte, GS1 Portugal, Ordem dos Revisores Oficiais de Contas, Boyden, Moongy Group, Biocol, aicep Portugal Global, Nielsen, Euromaster or Hotel Estoril Eden.