“Our focus will be on innovative concepts and communication tactics that promote real transformations,” explains Marta Gonçalves, CEO of SayU Consulting (pictured, right), which works in partnership with Once Upon a Brand, led by Jorge Amieira (left).
A SayU Consulting is internationalizing the business by expanding into Angola, where the marketing communications consultancy specializing in global markets has a partnership with Once Upon a Brand to design an integrated solution that fuses creativity with strategy. Nossa Seguros and Banco Angolano de Investimentos (BAI) are two of the clients he is working with.
“In Angola, our focus will be on innovative concepts and communication tactics that promote real change. With a focus on audiences, we cover everything from cultural perception to actively listening to their needs. We create captivating content that is disseminated across all channels and platforms, ensuring a solid synergy between the strategies proposed,” explains Marta Gonçalves, CEO of SayU Consulting, quoted in a press release.”
As well as raising the standards of the brand management business, the partnership aims to exploit the potential of public relations in Angola, seeking to increase brand awareness and reputation through communication strategies that also value social networks, stakeholder mapping, risk and crisis management, sustainability and public affairs.
“Training and developing the potential of local teams makes it possible to create strategies that are aligned with the realities of the country, delivering real value and impact, with transformative projects that guarantee solutions that connect with the market and with people,” says Jorge Amieira, managing partner of Once Upon a Brand, founded in 2008, a year before SayU Consulting, which celebrated its 15th anniversary in 2024.