A SayU Consulting, a marketing and communications consultancy specializing in global markets, has established a partnership with Once Upon a Brand to design an integrated solution that fuses creativity with strategy. This partnership marks the international expansion of the business and the start of operations in Angola, where they have clients such as Nossa Seguros and Banco BAI.
The partnership is entering Angola's marketing and communications market with the goal of raising standards in brand management and exploring the potential of public relations through disciplines such as assessments notoriety and reputation, brand and communication strategy, the mapping of stakeholders, public affairs, social media, risk and crisis management, and sustainability in its broadest sense.
According to Marta Gonçalves, CEO of SayU Consulting,“In Angola, our focus will be on innovative concepts and communication tactics that drive real change. With a focus on our audiences, we cover everything from cultural understanding to actively listening to their needs. We create engaging content that is disseminated across all channels and platforms, ensuring strong synergy between the proposed strategies and the commercial and reputational goals of brands and organizations.”.
“Training and developing the potential of local teams enables the creation of strategies aligned with the country’s realities, delivering value and real impact through transformative projects that ensure solutions that connect with the market and with people”, says Jorge Amieira, Managing Partner at Once Upon a Brand.
The creative agency Once Upon a Brand has extensive experience in the market and its portfolio includes clients from various industries, such as José Maria da Fonseca, Burger King, GRUPO 8, Frulact, EuroBic and Portugal Foods.
A SayU Consulting has specialized in corporate and B2B communications for 15 years, across various industries and with numerous brands and organizations – Mazars, Maksen / Deloitte, GS1 Portugal, the Portuguese Institute of Certified Public Accountants, Boyden, Moongy Group, Biocol, aicep Portugal Global, Nielsen, Euromaster, Hotel Estoril Eden (among many others).
“Innovation is a constant—and a challenge. Integrating technologies has been a cornerstone from day one. The difference is that, now, everything is faster and more accessible. But the premise remains the same: it has to add value for the customer,”, says the CEO of SayU Consulting. "Fifteen years later, c”We continue to rethink and improve our communication, seeking to create value through innovation and relevance.", adds Marta Gonçalves.