A SayU Consulting, a marketing and communications consultancy specializing in global markets, has formed a partnership with Once Upon a Brand to design an integrated solution that fuses creativity with strategy.
This partnership marks the international expansion of the business and the start of operations in Angola, where they have clients such as Nossa Seguros and Banco BAI.
The partnership enters the Angolan marketing and communications market with the aim of raising the standards of the Brand Management business and exploiting the potential of Public Relations with disciplines such as notoriety and reputation assessments, brand and communication strategy, stakeholder mapping, public affairs, social media, risk and crisis management and sustainability in its broadest sense.
According to Marta Gonçalves, CEO of SayU Consulting, “In Angola, our focus will be on innovative concepts and communication tactics that promote real transformations. With a focus on audiences, we cover everything from cultural perception to actively listening to their needs. We create captivating content that is disseminated across all channels and platforms, ensuring a solid synergy between the proposed strategies and the commercial and reputational objectives of brands and organizations.
“Training and developing the potential of local teams enables the creation of strategies aligned with the realities of the country, delivering real value and impact, with transformative projects that guarantee solutions that connect with the market and with people,” summarizes Once Upon a Brand's Managing Partner, Jorge Amieira.
The creative agency Once Upon a Brand has extensive experience in the market and its portfolio includes clients from various industries, such as José Maria da Fonseca, Burger King, GRUPO 8, Frulact, EuroBic and Portugal Foods.
SayU Consulting has been specializing in corporate and B2B communication for 15 years, in various sectors and with numerous brands and organizations - Mazars, Maksen / Deloitte, GS1 Portugal, Ordem dos Revisores Oficiais de Contas, Boyden, Moongy Group, Biocol, aicep Portugal Global, Nielsen, Euromaster, Hotel Estoril Eden (among many others).
“Innovation is a constant and a challenge. Integrating technologies has been a pillar since day 1. The difference is that now everything is faster and more accessible. But the premise is the same: it has to add value for the client,” says SayU Consulting's CEO. “After 15 years, we continue to rethink and improve communication, seeking to create value with innovation and relevance,” adds Marta Gonçalves.