A SayU Consulting, a specialist in corporate communications marketing, has entered into a strategic partnership with the creative agency Once Upon a Brand, consolidating its international presence. The milestone coincides with 15 years of innovation by the consultancy, which is now starting operations in Angola, where it already has clients such as Nossa Seguros and Banco BAI.
The partnership seeks to raise the standards of Brand Management in the Angolan market, promoting the integration of creativity and strategy. Among the areas of intervention are notoriety and reputation assessments, stakeholder mapping, public relations, risk and crisis management, communication for sustainability and brand and social media strategy.
“Our entry into Angola is centered on innovative concepts and transformative communication strategies,” says Marta Gonçalves, CEO of SayU Consulting. “With a focus on local audiences, we seek to create engaging content and ensure coherence between the proposed strategies and the brands” commercial objectives," she emphasizes.
According to Jorge Amieira, Managing Partner of Once Upon a Brand, “The training of local teams will be key to creating solutions in line with the specificities of the Angolan market, delivering projects that generate real impact.”
A Once Upon a Brand, SayU Consulting, renowned for its creativity and vast experience, has a diverse portfolio that includes clients such as Burger King, Frulact, EuroBic and Portugal Foods. On the other hand, SayU Consulting has built up a solid reputation in B2B communication over 15 years, collaborating with renowned brands such as Deloitte, GS1 Portugal and Nielsen.
Marta Gonçalves reinforces her commitment to innovation: “From the outset, we integrated technologies to generate value for our clients. Today, the challenge remains to continually rethink and improve communication strategies.”