The recent strike by hazardous materials drivers
The recent strike by hazardous materials truck drivers caused chaos and even led to the closure of several gas stations in Portugal. No one remained indifferent to the issue, especially certain brands, which They took advantage of the topic that was in the news as inspiration for some posts on the social networks.
The creative agency JBD posted an image on Instagram asking, “Do you need diesel?” with the answer (in smaller text): “We only have it for businesses.” The company perfectly timed its response to this crisis to promote its services, demonstrating that it is paying close attention and positioning itself.
Licor Beirão also jumped on the bandwagon, asking its followers: “Have you made your reservation yet?” The response? “Just in case… better to top it off,” accompanied by a picture of a bottle of Licor Beirão.
Finally, as expected, Control once again demonstrated that it is attuned to current issues and crafted a pun linking current events to its field of expertise by posting an image of a hose with the caption “To the last drop.”.
These are a few examples of brands that recognize the importance of paying attention to current events and using them to their advantage. Current events always present the best opportunities.