Which brand is willing to pay the consumer to see it on the market? YouTube? YouTube already has paid content, although this is something that not all consumers are fully aware of. The social network has a section of films that can be rented and even allows you to buy content. Here's the paid subscription on YouTube.
In 2013, the YouTube introduced subscriptions as an option for some channel owners, allowing them to charge people to watch their videos. This is the case with National Geographic, which experimented with this format but was not very successful.