The Coca-Cola strategy
Melinda Gates is co-chair of the Bill & Melinda Gates Foundation.
In this presentation, he advocates for NGOs to adopt strategies typically reserved for corporations such as Coca-Cola, whose global network of marketers and distributors ensures that its product reaches even the most remote corners of the globe.
If a company can get its products to consumers far away, why can’t governments and NGOs do the same? Innovation comes from all sectors, and the key is to understand how successful business strategies can be adapted to achieve social objectives.
Find out more at https://www.ted.com/talks/melinda_french_gates_what_nonprofits_can_learn_from_coca_cola