Inbound Marketing | Its Importance
There are several issues that a company faces when going international in the age of digital marketing, as well as tangible good practices that can easily be transformed into actions to put your company on the path to new markets and business opportunities.
Marketing outbound (participation in trade fairs and events; cold-calling; telemarketing; ads on TV, radio, newspapers, magazines, leaflets; some types of email marketing, display ads, among others) has less and less results and ROI (Return on Investment) satisfactory. In a world with a surplus of information and a shortage of attention, in addition to the growth of the Internet in everyday and professional life, marketing methods inboundsuch as content marketing, blogs, email marketing, Search Engine Optimization (SEO)and social media, among others In this way, they are increasingly fulfilling the needs, problems and interests of people around the world and potentially attracting customers to your business ecosystem.
Marketing inboundAs a cost-effective methodology, it offers a new way for companies to approach international markets. It's the smart way to start growing your business and ensuring an effective approach to marketing and sales, quality lead generation and lasting relationships.
To achieve your internationalization goals, you need to be present and close to the target markets (and this obligation doesn't have to be entirely physical). In order to be present, at lower costs and with a good return on investment, you need to master the inbound.
Social networks and the Internet can define your next potential prospect is looking for you. In today's business world, marketing inboundbased on communication strategies and plans, is the best approach, whether the business is B2B, B2C or other.