We already know the influence of social media and how important it is today.
Whether we're sharing a photo, chatting with a friend or even looking for a better opportunity in our jobs. Revealing a new paradigm of contact, social networks are “cool”.
As well as being dynamic and allowing new modes of expression and conversation. But what will be its impact on companies and PR? Can we say that social media is already influencing PR, with a huge impact, and how is it improving?
Fortunately, the answer is yes. We are moving towards a transformation scenario that is leading companies to become “best friends” with their shareholders and social networks. Because of this, companies are thinking smarter when incorporating technology into their strategies. Does it make sense for social media and PR to act separately? The answer is no.
Immediate
Interaction has picked up pace. There used to be time for face-to-face meetings between journalists and PR people. Now, time is reduced to a few topics and interlocutors.
Where do social networks? They become true allies for all PR professionals because they facilitate more direct and faster contact with journalists. And the best thing is that journalists appreciate this kind of contact and take advantage of these platforms to stay in touch with PR professionals.
Function
Time has passed since a PR person simply wrote and sent out press releases and maintained a conventional relationship with the traditional media. PR people have a new role and, consequently, more importance. They help build the organization's online voice through the type of content that is published and are responsible for managing and protecting its reputation. Promotion, publication, online monitoring, engagement and calculation are now part of the PR family. The range of tools available is increasing.
Publishing Content
Publishing and sharing content is not as common as it may seem. Posting a tweet on Twitter or original comments on Facebook now complete the PR universe and increasingly offer a digital feature.
Today's professionals are not only focused on delivering information, news and audiences, they are also concerned with generating new conversations. Social media has become an integral part of marketing strategy and PR professionals are doing their best to take advantage of it. We can say with certainty that social media is already influencing PR.
Have you explored all the possibilities of Public Relations and taken advantage of the influence of social networks? Contact us.