Communication and Public Relations are essential throughout the life of a startup. In the beginning it is even more crucial, as it can dictate whether or not you will be well received on the market.
Using the analogy of a child to pay homage to World Children's Day today, we can compare a start-up in its infancy to a child who wants to enter the world of adults: the market.
Second All Ries, a world reference in the field of marketing and communications consultancy in the USA, startups should prefer the path of Public Relations to Advertising in its Brand Activation process.
Obviously, the notion of publicity is also important, since raising awareness of the new brand and making it known is also fundamental, but in the beginning it's important not to talk about your organization directly, but to get the media to tell your story. But as with everything in life, we value a good recommendation more than self-praise, right?
As a startup, and being a new project on the market, it is essential to get good advice on what your tone of communication should be, an analysis of your way of communicating, whether it is clear or not, what your position is on the market, among other points.
It is important to carry out an initial assessment in order to be able to answer some questions, such as:
- What is your market?
- What are the characteristics of your brand?
- Why should customers choose you and not others?
To help you answer these questions and devise a strategy that delivers results, turning to PR professionals is the best solution. So if you want to boost your startup, your first step should be - include Public Relations in your strategy.