Despite “self-correction” on social media channels, there are still, and always will be, major concerns about the spread of disinformation. Breaches of privacy and security, attacks of trolls e hackers e cyberbullying occur on a daily basis.
We can't turn a blind eye to these problems, because they don't seem to be going away easily. We can argue that cyberbullying is just the digital version of bullying, which has always existed.
Freedom of expression
Governments, civil organizations, companies and social leaders find these issues at the center of their attention. They are unfortunately difficult to resolve, as they are part of a long debate about media regulation versus self-regulation.
The rule in all media is that the right to freedom of expression and freedom of the media has to be balanced with the rights of individuals. People have the right to privacy, security and freedom from intimidation and harassment. However, in the case of the media, everything that is published is public. How can we adhere to these rules in the digital age? This is something that needs to be taken into account and communicated clearly.
Even if someone deletes the given content from the live pages, many servers and computers connected to the Internet will have recorded it and will continue to distribute it. What happens on the Internet stays on the Internet forever.
Power, Wealth, Ethics
Commercial and political interests can “colonize” social networks, shamelessly exploiting them for marketing and propaganda purposes. In addition, political parties and candidates in many countries participate in social media to gain support for their various policies and causes. This raises concerns about these channels, as people still see them as sources of trust.
Monetization is a buzzword in today's online world, as website and application owners try to find ways to generate revenue from their products and services. In societies with free enterprise systems, companies can modify their platforms for commercial activities such as advertising. Monetization is a legitimate practice on the Internet and social networks.
For the reasons mentioned above, companies and public relations professionals always keep in mind the essential differences between advertising in commercial media and social media. Over-commercialization of the media can lead to a negative reaction.