Although Twitter only has 22% users in Portugal, it's a platform that, if used well, can bring a lot of benefits to your business.
The users present on Twitter are very loyal to this social network for various reasons. It's a network where the main purpose is conversation, with simple mechanisms (such as searching by # or keyword) that allow you to find experts and curious people with the same interests. It has also proved to be a very useful tool in terms of networking.
People are looking for information and, above all, for ways to find good content. It's a platform that was created to foster conversations and that makes it an excellent tool for engaging with the public and building an online presence.
So why not invest our marketing efforts in this platform? Here are a few tips on how to use Twitter for marketing.
Investing in visual formats
Photographs, videos and gifs are what most attract people to any social network. As well as being a format with a greater impact and higher levels of engagement, we gain space to say what we can't say in 280 characters.
Frequent posts
The Twitter feed moves at the speed of light. And although this is what makes the platform dynamic and relevant, it is also what makes it challenging. We're dealing with a microblogging concept, where we have to make short posts on topics that are interesting to our audiences. Posting frequently and constantly is essential to achieving results on Twitter.
Get to the point
On Twitter we should always be as direct as possible, because there is no room for the opposite. To earn the attention of the public on this social network, we need to develop relevant content. If our aim is to direct users to a page on our website, then we must tell them exactly what they will find there.
Reply to tweets and mentions
On this network, brands have the opportunity to talk to people on an equal footing and can use a tone of proximity. So it's important that we pay attention to who is talking to us and who is mentioning us. We should always try to respond to everyone in order to create a connection with our audience.