Valentines
In the midst of the pandemic, at a time when our home seems smaller and smaller for two people, The Markies present themselves as the ideal solution to simplify the routine.
The most romantic time of the year is upon us. But does this spirit continue in these atypical times? For many, confinement has marked a breaking point in relationships. The Markies is launching a special "Valentines" campaign to simplify everyday life and save romance with originality and fun.
At a time when we are so close, but at the same time so far away from those we love the most, let's forget the cliché gifts and think of something more original. The Markies are the ideal solution to help save romance, making household chores easier and encouraging respect for differences.
The launch collection, The Markies Original, is made up of a set of symbols that represent hobbiesThey can help us solve the age-old problem of distinguishing between items or simply add originality and personality to clothes.
A Valentine's Day campaign, with the slogan “Save Romance, Embrace Differences!” is based precisely on the themes mentioned above, adding love and humor to them—from the grumpy animals for couples who think they are as different as a dog and a cat, to the sports addicted for couples who are soccer enthusiasts but support different clubs and, finally, the cool hobbieswhere different pleasures such as games and travel can become a point of contention.
About The Markies
The Markies are hitting the market to solve the age-old problem of keeping clothes from getting mixed up. The solution is sold online—at https://themarkiesoriginal.com/—in the MBox format, providing a set consisting of an applicator and metal markers with different symbols and colors, which can be used by different family members or people living together and sharing the same space.
The Markies Original is the launch collection, made up of a set of symbols that represent hobbies or other passions. The idea is nothing more than to bring the icons used online on social networks into everyday life and show everyone our hobbies, just like the likes and icons we put on our profiles, which are a source of pride, a topic of conversation, closeness and belonging. This collection includes three themes: grumpy animals, cool hobbies and sports addiction.