What defines a true entrepreneur?

See and learn about the definition of a true entrepreneur from the fabulous Richard Branson:

 Richard Branson, a British businessman and founder of the famous Virgin, author of several books and one of the world's most influential entrepreneurs, he believes that the word "entrepreneur" gives rise to different interpretations.

According to Branson's definition, a true entrepreneur is someone who is not afraid to take risks, stand out and be different. A true entrepreneur doesn't just launch a new product, but seeks innovation in order to achieve positive change.

The great difference between an entrepreneur and a entrepreneur is simply in their attitude towards the unknown. The entrepreneur implements a new product on the market that has never existed before, limiting himself to carrying out market research before implementing it, while the true entrepreneur will always leap into the unknown, thus entering uncharted territory.

Richard Branson identifies the true entrepreneur with a set of characteristics, connoting him with the definitions of:

• What does it mean to be a leader?
• What is a job creator?
• What does a "game changer" correspond to?
• What does it mean to be an innovator?
• What is a disruptor?

This text was written by Jorge Vieira, our account director at Say U Consulting