15 years of communication: what now?
In the month in which we celebrate 15 years of existence, we remind you of the importance of innovation as a crucial element in the success of companies.
The highly competitive nature of a complex, volatile and rapidly changing market requires special attention to the trends that shape the present and enable us to foresee the future.
Communication is crucial as it supports the search for prominence and differentiation from other companies, whatever the industry. This search drives the need for companies to be in constant updating mode. This constant updating is the present and the future. Companies that are able to understand the benefits that communication brings to their business have the best chance of prospering.
“Innovation is a constant and a challenge. The integration of new technologies has been a pillar since day 1, except that 15 years on, everything is faster and more accessible. The basic premise is the same: it has to add value to the service SayU provides to its customers, its raison d'etre. “After 15 years, we've come up against a lot of questions. Well, here we are continuing to rethink communication, seeking to create value with innovation and relevance”
It is in this context that we are working to launch the third stage of the “Business-to-Business: Beyond Business Communication (B2B BBC)” project, our response to an extraordinary context that the world could not anticipate. With the InterComm Report B2B: #TheWOWFactor It is now important to rethink productivity, based on market competitiveness and the economic and social structure of the business fabric, introducing a new framework, looking at value creation and the ability to differentiate.
For Portugal to transform itself, it is important to look at innovation as a factor that leads to internationalization of our companies (mostly with a B2B business model) and their expansion into foreign markets. Without communication there is no innovation. Communication is the driving force behind innovation in B2B companies.
Continuing a legacy
All these factors are elements of a natural evolution in communication and the way news is delivered. In centuries past, men on horseback traveled miles and miles to share the news with those who couldn't read.
Today, with one click we have access to almost unlimited information on any topic. This accessibility merits reflection on how information should be communicated and for what purpose, without neglecting the needs and stimuli of the public, without whom there is no communication.
Fifteen years on, we are faced with a number of questions, in particular how can communication remain important amid so much on offer and so many different impacts?
In response, we will continue to rethink the B2B communication, from a current and future perspective, seeking to create value with innovation and relevance.
OUR BIGGEST COMMITMENT IN 15 YEARS: R&D
Do you want to be part of this value creation?
We know that it is knowledge of new trends that allows us to stay one step ahead. Innovating in the way we help brands and customers become better known and sell more is the aim of “Business-to-Business: Beyond Business Communication (B2B-BBC)”. The aim of this project is to understand the role of communication in stakeholder engagement for B2B companies. Our R&D area is developed in partnership with academia and market players, namely the School of Social Communication and the AICEP Portugal Global.
by MARTA GONÇALVES
Managing Partner