B2B unicorns
The context Business to Business (B2B) has shown continuous expansion and innovation in recent years, as the supply of new types of products and services designed for this specific dimension of business grows. An ambition that also translates into the possibility of B2B companies being unicorns.
In Europe alone, there are now more than 300 marketplaces B2B, an exponential increase compared to the two dozen or so platforms of this type that existed in 2010. Of these, more than a dozen have already raised more than 50 million euros and some have already surpassed the 100 million euro barrier. In total, the marketplaces European B2Bs have already raised more than three billion euros. And the figure continues to grow.
In the Old Continent, there is an intense dynamism of startups B2B. An ecosystem endowed with flexibility and adaptability, a technological advantage in terms of expertise and more effective investment are its mainstay and, at the same time, the trend that brings with it expectations of future growth.
Even so, Europe is at a clear disadvantage in this championship (which includes not only B2B but also the Business To Consumer (B2C), but at the same time it is one of the areas of the globe where the number of unicorns is increasing the most. It has already overtaken China - which is still in second place in the world - in the number of unicorns and has grown in its ability to attract venture capital.
The USA continues to be the nation with the most unicorns, almost half of those that exist globally, and by sector it is in Fintech that there has been the greatest dynamism. Data from 2021 shows that there are more than 800 startups in unicorn status and the expectation is that they will quickly exceed one thousand. Several of them will be in the B2B segment.