The executive is taking on a leadership role at Euromaster with the goal of accelerating the network's expansion and establishing the company as a leader in new mobility
Lisbon, March 25, 2025. – Boanerges Corado Neto has been appointed general manager of Euromaster for Spain and Portugal, taking on the challenge of driving the network's growth and expanding its presence in the Iberian Peninsula. Its strategic plan includes a a 150% increase in the number of centers in the Iberian market by 2026 (compared to 2020), strengthening our reach and proximity to customers.
In this new phase, the executive will also promote the development of new services, with a special focus on new mobility, ensuring that the Euromaster network is prepared to respond to the growing electrification of the vehicle fleet, including both four-wheeled and two-wheeled vehicles. All of this is part of a comprehensive strategy that combines growth and profitability, consolidating the company’s position as a leader in comprehensive vehicle maintenance.
With more than 30 years of experience at the Michelin Group, Boanerges Neto has in-depth knowledge of the industry, from the perspectives of both products and distribution, as well as related services. His management approach is based on a hands-on and people-oriented leadership style that relies on the talent and collective intelligence of his teams as the driving force behind transformation.
True to this philosophy, his leadership will be characterized by an active presence within the company, working on the ground alongside the service centers and customers. His management style goes beyond the traditional office-based model, aligning with Euromaster’s culture, where proximity to the market and adaptability are essential for anticipating users’ needs.
An international career
A native of Brazil, Boanerges holds a bachelor’s degree in Chemical Engineering from the Federal University of Sergipe (Brazil) and spent most of his career at the Michelin Group, which he joined in 1993. Over the course of three decades, he held various leadership positions in the areas of Marketing & Sales, Distribution, Services, and Operations, primarily in South America and Mexico.
In his most recent role, before taking on a leadership position in Spain and Portugal, he served as Vice President of Business Development at Michelin Connected Fleet, based in London. In this role, he worked on digital and advanced fleet management solutions, a key area in the transition to connected and sustainable mobility.
In addition to his new role leading Euromaster in the Iberian Peninsula, Boanerges will join the group’s senior management, serving on Euromaster’s Board of Directors and as part of Euromaster’s Leadership Team, where he will contribute to the company’s global vision.
According to Boanerges Corado Neto, “As a Brazilian, I feel a strong connection to Portugal. Portugal is a very dynamic market, and our main goal is to expand our presence so we can be closer to our customers—not only by opening more centers but also by offering more services—so that we become their top choice for vehicle maintenance. We’ll also be closer to our franchisees and strengthen their sense of belonging to the network.".
About Euromaster
Euromaster is a network of service centers specializing in comprehensive vehicle maintenance throughout a vehicle’s lifespan. With more than 520 service centers throughout the Iberian Peninsula, Euromaster contributes to the roadworthiness of fleets, including both passenger and commercial vehicles, as well as new mobility solutions and their respective fleets. Its more than 520 service centers throughout the Iberian Peninsula contribute to the roadworthiness of fleets—including passenger cars, commercial vehicles, and new mobility solutions and their respective fleets—by providing quality service and a widespread network to adapt to our customers’ needs. quality of service and a widespread network to adapt to their needs. Its services cover not only preventive and corrective maintenance but also predictive maintenance through data analysis and critical point monitoring. Michelin operates in 19 European countries, with more than 2,700 service centers, 10,700 professionals, and a combined revenue of 1.8 billion euros. For more information, visit www.euromaster.pt.