A partnership between the Luso-Brazilian Foundation, Laurel, and PWN Lisbon educates members of the three organizations on the importance of diversity.
Coletivo 284 is the common thread of the partnership, providing organizations with an artistic and cultural heritage and a shared vision of the role of culture in brands and organizations.
Lisbon, March 1, 2023 – As part of the 3rd edition of the IMPERFEITA exhibition—which opens on March 8, International Women’s Day— Collective 284 brings together the Luso-Brazilian Foundation, Laurel, and the Professional Women’s Network Lisbon (PWN Lisbon) with the aim of promoting culture, the arts, and the Portuguese-speaking world as a fundamental foundation for fostering diversity.
It is in this context that the three leading organizations in Portugal and around the world are celebrating—through a collaboration organized by Coletivo 284—a partnership aimed at fostering discussion and implementing initiatives centered on diversity as a cornerstone of a more just society.
Coletivo 284, founded by Portuguese entrepreneur Paulo André and Brazilian artist Adriana Scartaris, serves as the common thread of the partnership and provides the three organizations with an artistic and cultural heritage and a shared vision of the role of culture in branding and organizational life.
Based on a shared vision of the importance of culture, the arts, and the Portuguese-speaking world, and with the common goal of raising awareness of prominent figures and projects, the Luso-Brazilian Foundation, Laurel, and PWN Lisbon are joining forces to jointly promote high-quality initiatives and works—as well as their creators and contexts—to audiences in Portugal, Brazil, and all countries connected by the Portuguese-speaking world.
“Being part of this partnership represents a unique opportunity to underscore the importance of culture and the arts and how they bring together agents of change across the broader Portuguese-speaking world,” says Paulo Campos Costa, president of the Luso-Brazilian Foundation.
According to Laurel’s Secretary-General, Francisco Carvalheira, “Joining this partnership with these leading brands reinforces Laurel’s mission to highlight the quality of our heritage and create global synergies rooted in a local vision, through the power of culture, the arts, and the Portuguese-speaking world.”.
And according to Paula Perfeito, president of PWN Lisbon, “this convergence of strategy, ambition, and irreverence among the three organizations aligns with PWN Lisbon’s mission to help create and strengthen impactful leaders who, by drawing on the ever-expanding horizons of culture and the arts, can serve as an inspiration for an indispensable culture of diversity”.
The partnership celebration took place at Coletivo 284, a gallery that exudes art and ‘design,’ in an open space that is both underground and comfortable in the heart of Lisbon and which, throughout the month of March, is hosting a significant program of events and the 3rd edition of the exhibition IMPERFECT.
IMPERFEITA 1. OPENS ON MARCH 8
"THE IMPERFECT 1.3," an exhibition of paintings, sculptures, and installations, will be on view from March 8—International Women’s Day—through April 16 at 284 Gallery. The exhibition will be open to the public on Fridays, Saturdays, and Sundays from 2:00 p.m. to 7:00 p.m., and admission is free.
After two years of focusing on the Mexican painter Frida Kahlo, known for her portraits, self-portraits, and works influenced by nature and Mexican culture, IMPERFEITA is inviting another “imperfect” artist to participate in the project this year.
In 2023, paying tribute to the Art of Being a Woman, the exhibition brings to the stage a contemporary cultural icon—universally known as the Queen of Pop—who embodies the freedom to choose how one ages and challenges stereotypes, reminding us that it is not age that defines a woman.
“Age doesn’t define us” is the tagline for IMPERFEITA 1.3, a group exhibition featuring nearly 90 works by more than 30 artists of different nationalities, selected through a combination of invitations and open submissions. This artistic showcase brings to life a project that celebrates women with inspiring life stories; in this edition, the focus is on Frida Kahlo and the Queen of Pop—two global icons who were ahead of their time.
IMPERFEITA 1.3 serves as the backdrop for a series of initiatives organized through the partnership now being established, with events scheduled throughout the month of March (see calendar below).
Special Programming: Coletivo 284 | March
IMPERFEITA 1.3 also serves as the backdrop for a series of satellite events scheduled throughout the month of March
Day 1 – Celebration of the partnership between the Luso-Brazilian Foundation, Laurel, and PWN Lisbon, organized by Coletivo 284. Coletivo 284 brings together the Luso-Brazilian Foundation, Laurel, and the Professional Women’s Network Lisbon (PWN Lisbon) with the aim of promoting culture, the arts, and the Portuguese-speaking world as a fundamental foundation for promoting diversity.
Day 8 – Opening of the IMPERFEITA 1.3 exhibition. The exhibition of paintings, sculptures, and installations will be on view through April 16 at 284 Gallery in Lisbon. The exhibition will be open to the public on Fridays, Saturdays, and Sundays from 2:00 p.m. to 7:00 p.m., and admission is free.
Day 21 – Breakfast with Pedro Simões Dias. An intimate experience for 12 people, designed to offer an immersive exhibition where guests will enjoy a unique moment in which scent and knowledge are heightened. Pedro Simões Dias, from Perfumes da Comporta, is the guest making this experience possible.
Day 22 – Launch of “284 Village” – IMPERFEITA 1.3 Project in the Metaverse
Day 30 – PWN Lisbon’s “Conversas do Avesso,” featuring Aida Chamiça and Kapinha and moderated by Joana Garoupa. Conceived from the ground up and launched by PWN Lisbon in 2018, the “Conversas do Avesso” feature an intimate and relaxed format that brings together two individuals—one from the corporate world and the other from the arts, communications, politics, etc. —in a conversation aimed at deconstructing, reframing, turning on its head, and looking at from a different angle corporate topics typically addressed in the same way or through the lens of stereotypes: leadership, communication, and talent.
April 12 – Breakfast with Regina Mateus. An intimate experience featuring Regina Mateus, the Air Force’s first female general. An opportunity to meet a woman who breaks with the status quo and has risen to the top of her career in a predominantly male field.
###
About Coletivo 284
Coletivo 284 is a unique and immersive space that goes beyond the five senses. This is one of the wishes of the people behind it, Adriana Scartaris and Paulo André, founders and creative directors of Coletivo 284, who believe in the potential of the sum of heterogeneous and independent parts. It is an unusual space in that it brings together an exceptional team of creatives, brands and personalized and identity events, where differentiated collaboration brings a potentially transformative multidisciplinary contribution. The name 284 comes from the two countries, eight creative journeys and four values - connections, humanities, sustainability, innovation - that structure the project.
Additional information at https://coletivo284.com/
About the Luso-Brazilian Foundation
The Luso-Brazilian Foundation aims to promote and support cultural, educational, technological, and heritage initiatives to be carried out in Portugal, Brazil, and the other Portuguese-speaking countries and territories. It serves companies and all stakeholders who promote economic, business, and cultural ties, particularly between Portugal and Brazil, but also between these two countries and the other members of the Community of Portuguese-Speaking Countries.
Additional information at https://fundacaolusobrasileira.pt/
About Laurel
Laurel is a non-profit association governed by Portuguese private law, founded in 2019 to unite, protect, and represent the interests of its members, whether they are Portuguese organizations or brands of excellence. Portugal is today recognized and appreciated for its quality, as exemplified by Portuguese brands that are renowned and well-established around the world, where we possess unique knowledge and expertise—the Portuguese know-how that has been built up over our 900-year history.
Additional information at https://laurel.org.pt/pt/
About PWN Lisbon
PWN Lisbon, formally established in 2011, is a nonprofit organization part of PWN Global, with a mission to promote women’s professional development at every stage through internationally recognized practices, including leadership training and mentoring programs, research, networking, and the sharing of best practices. PWN Lisbon currently has more than 1,000 members, including both women and men, from different age groups and representing a wide range of roles, industries, and cultures. In line with its goal of leading the design and implementation of innovative initiatives to continuously support and advance women in their careers, PWN Lisbon facilitates a range of innovative programs —Leadership, Mentoring, Youth, and Engaging All—as well as networking breakfasts, workshops, and role model initiatives featuring leading figures from a wide range of sectors within the Portuguese business community.
Additional information https://pwnlisbon.net/