Digital or traditional?

Digital or traditional?

These days, it's not a tareft's easy for companies to determine whether their communication practices should be more traditional or more digital. But we can agree on the first step: it's a question offset objectives. Before mapping out the path that communication will take, companies must establish their objectives and only then adapt their PR strategy. “Which of the strands will for ”is it better to direct communication towards traditional or digital channels? These are the questions we must inevitably answer.

First of all, what's all this about traditional and digital? Under the wings of public relations there is a set of practices that we can call “traditional”, including event coordination, crisis management, reputation management, promotion and sponsorship and, not least, press relations strategies. The latter is the one that can be assumed to be the most common, although we can argue that the practices are up to each company and its own needs. fhow it determines its priorities and deals with its specific context.

Drawing up and sending Press Relases for the media deemed relevant, the fIt is not “old school” and is still a recurring practice in companies. What's more, it is through this form of communication that profPR professionals build their network of contacts and create long-term relationships with journalists. Traditional communication can help brands achieve brand awareness, but we have to take into accountfessing that they are laborious and involve a considerable investment of time.

When we talk about “digital” tools, what we really mean is that they are developed through more technological and dynamic channels. Nothing is lost in the identity of public relations. What changes is the fbuilding relationships with the media, journalists and others influencers through social media or other platformsfforms of communication. As a result final, they can generate more trafficfego for a page, highlight a message and, therefore, boost the afirmation of a brand and organization.

Digital PR brings intangible and tangible results that generate new insights. Intangible, when they allow you to build ties with fauthority figures, such as bloggers e instagramers; tangible, when we know the exact number of visitors who came to our page, through fAnalysis tools such as Google Analytics and Moz's Open Site Explorer.

Digital or traditional, what matters is that companies invest in strategies that benefit them.ficiem. The only path is - nothing more, nothing less - that of success.