
The new leadership team is strengthening coordination across departments and leading the company's transformation through the Euromaster Global Experience program.
A Euromaster It has created a Transformation and Development Division for Portugal and Spain, led by Juan Manuel Valtueña, who until now had been in charge of the Operations Division alongside Carlos Clemente. Since taking on his new role on June 1, he has been working with the management team to evolve the organization’s processes, structures, and working models.
The new leadership, which is part of the strategy of the network specializing in comprehensive automotive maintenance, will strengthen coordination across departments, accelerate strategic projects, and drive operational innovation, ensuring a consistent experience for customers, employees, and franchisees.
Carlos Clemente has been appointed, exclusively, as Head of Operations for Euromaster in Portugal and Spain. With a proven track record at the company, he will continue to lead the operational management of the network in the Iberian Peninsula and drive the brand’s growth strategy.
Euromaster Global Experience: The Cornerstone of Transformation
The new leadership team will spearhead the Euromaster Global Experience program, which will guide the company’s transformation through 2031, with the goal of making the organization simpler, more agile, more profitable, and more digital.
Based on streamlining processes, accelerating decision-making, and advancing digitalization, the program aims to improve the experience for customers and employees, optimize network operations, and enhance the value provided to franchisees and partners.
Implementation will be carried out by multidisciplinary teams, which will develop projects in the new Thinking Room from Euromaster, using data analysis and scalable solutions across the entire network.
The company will also continue to integrate artificial intelligence technologies to optimize processes, enhance team capabilities, and provide a more efficient, accurate, and personalized service.
According to Boanerges Corado Neto, CEO of Euromaster for Portugal and Spain, “This organizational evolution reflects our ambition to build a more agile, efficient company that is prepared to anticipate market changes. Euromaster Global Experience represents a profound transformation that puts people at the center and seeks to create value for customers, employees, franchisees, and partners..”
For his part, Juan Manuel Valtueña, Director of Transformation and Development at Euromaster for Portugal and Spain, states that “We operate with the firm conviction that people and service excellence remain at the heart of our strategy. In an ever-changing environment, Euromaster seeks to adapt its organization to respond more quickly and effectively to its customers’ needs.“

