A Loyalty is among the top companies in terms of internal communication. The effort made to create a strong and cohesive organizational dynamic is reflected in employee motivation and consequently in the results.
People are the key to change - It is the sharing of this policy that allows the more than 3,000 people who work in the group to register a level of engagement higher than the European average for the sector. This is one of the causes, or one of the major influences, for the title of leader in the national insurance market.
An advocate of pro-activity - “Communicate, communicate, communicate, always, in any context” - Ana Fontoura is the Communications and Image Director of the Fidelidade Insurance Group. In 2014, she won APCE's Communicator of the Year award for the work she began developing in 2007, one of the most prominent social responsibility programs in Portugal.
The Social Responsibility program - People With Ideas
The social responsibility program is the secret ingredient. In fact, the way the social responsibility program is carried out is the secret.
People with Ideas is transversal to all the group's companies and its motto is, employees and the community. This strategy involves a great deal of time and resources, but the truth is that, according to Ana Fontoura, the effort pays off in results that prove the company's commitment to society.
In the course of a satisfaction survey in which employees claimed to want to have a more active voice, Ana Fontoura started, together with Leaving the house, I've been working on a new project for the insurance company to solve this problem.
Focusing on a new direction, the People with ideas, The company also launched an internal communication program that was also geared towards the outside world. The praise began to pour in: innovative, creative and dynamic are the characteristics most often used to describe it. Ana Fontoura adds what she considers to be the most important fact: the actions carried out reflect the nature and essence of the company's activity - As an insurance company, we deal with difficult situations on a daily basis and are therefore sensitive to the issue of solidarity.
According to the communications director, Employees are the most important element in a company and if they are satisfied, they produce better. Although we focus internally, we always try to bridge the gap with the outside world. Through the website, initiatives are communicated that raise awareness not only among employees, but also among the general public. The aim is to involve, facilitate and complete.
Partnerships with organizations such as charities stand out ENTRAJUDA or Operation Red Nose. Several employees have become volunteers for charitable causes through their loyalty.
With regard to the more innovative side, the following projects stand out Copy Paste. The aim is to share ideas that make everyday life easier. According to Ana, “There's no shortage of ideas. We launch new initiatives every month because thinking of them is the easiest part of this job. The hard part is getting everything done".
