The goal is to boost sales and improve the customer experience.
Vitor Soares has been appointed as Euromaster’s new Marketing Director for Spain and Portugal at a pivotal moment for the company, as it continues to expand its business.
Lisbon, July 26 – Euromaster, a network of auto repair shops specializing in comprehensive vehicle maintenance, has appointed Vitor Soares as its new Marketing Director for Spain and Portugal. This appointment aims to boost sales by expanding the brand’s reach through partnerships with other companies, while always focusing on continuously improving the customer experience.
Vitor Soares joined Euromaster in early 2018. During this initial phase, he served as Franchise Manager, and shortly thereafter, in the summer of 2022, he became Project Leader at Euromaster Service et Management in France.
Now, as head of the Marketing department in Spain and Portugal, he faces several challenges, including developing the skills of everyone on his team, providing support to adapt to the Network’s new “one network” structure, increasing brand awareness in both Iberian markets, and optimizing the company’s online presence through digital campaigns and social media.
In addition to the marketing knowledge he gained through his studies at the “Institut Supérieur du Marketing” in Paris, he has 33 years of experience, 27 of which were spent at Michelin, giving him a very balanced and comprehensive perspective on implementing strategies that generate maximum profitability.
Vítor Soares’ appointment comes at a pivotal moment for Euromaster, as the company is in the midst of business expansion, with franchising as its main growth driver and the introduction of new services to address emerging forms of mobility, which, in turn, complement the network’s traditional offerings of auto repair and tires.
According to Vitor Soares, “Increasing the company’s visibility in Spain and Portugal and carrying out various types of initiatives that continue to generate business and attract new customers will only be possible by staying true to Euromaster’s DNA, which focuses on people and the values they represent: honesty and professionalism.”.
About Euromaster
Euromaster is a network of repair shops specializing in maintenance comprehensive maintenance of vehicles throughout their entire service life. Its more than 80 service centers in Portugal contribute to the roadworthiness of the automotive fleet—including both passenger and commercial vehicles—as well as new forms of mobility and fleets, providing high-quality, widespread service tailored to your needs. Its services cover not only preventive maintenance but also predictive maintenance through data analysis and monitoring of critical points. As part of the Michelin Group, Euromaster operates in 19 European countries, with more than 2,500 service centers, 10,000 professionals, and 1,600 mobile units. For more information, visit www.euromaster.pt.