Say U Consulting used the GO360 model to reposition J. Baptista, a six-year-old brand of reference in the sale and valuation of antique jewelry and silverware. The strategy applied aims to publicize and share the traditional and distinctive character of the antique dealer through an online presence and digital contact with its customers. stakeholders.
The strategy developed and implemented (GO360 model) by the marketing and communications consultancy Say U Consulting for the J. Baptista antique shop is based on the digital transformation of a traditional business and the construction of a path to the future for what is the center par excellence for buying and selling antique jewelry and silver, visible in the recently launched www.josebaptista.com.
We worked on the brand's DNA and the way it presents itself to its customers. stakeholdersThe result is a new platform and tools for communicating with people and building loyalty. The result is a new platform and tools for communicating with customers. stakeholders, The new portal - now the showcase for the collection of the benchmark brand in the sale and appraisal of antique jewelry and silver - and a whole strategy of content marketing.
The repositioning was implemented following the model GO360This integrated solution is designed to be applied to the conception of "Think big, act small" marketing communication strategies and the construction of niche campaigns, with a perfect match between creativity, size, stage of development and available resources.
As Marta Gonçalves, Managing Partner of Say U Consulting, explains, "the work carried out for the J. Batista house is based on the need to adapt family and traditional businesses to the new forms and habits of consumption, to the necessary digital development and to the changes in the global economic paradigm.".
"With a history spanning three generations, Casa J. Baptista set us the challenge of realizing the importance of communication in building renewed visibility for this benchmark brand. We started from a need to make its activity closer and more widely recognized, to a strategy and an action plan that would allow this sexagenarian brand to build the future for the next generations", reinforces.
For José Baptista, Manager of J. Baptista,"The history of the J. Baptista brand is underpinned by the guarantee of a differentiated connection with those who seek it. Our pieces and the knowledge surrounding them are the face of the house my father created and the relationship we want to continue building with our customers, made possible by a careful selection that prioritizes quality. In this sense, it became crucial for us to develop a platform where these pieces and our know-how could be shared with the public and become a competitive advantage in a sector stuck in the past. With the tools developed in partnership with Say U Consulting, my children and I will be on our way to continuing the legacy started by my father over sixty years ago."
About J. Baptista:
A J. Baptista is a space dedicated to jewelry e silver primarily Portuguese, but also international jewelers, whose history begins three generations ago, standing out as an important center for buying and selling jewelry and silver on the national and international markets.
Model GO360 | Factsheet
O GO360 model is an integrated solution that makes use of the different aspects of our work - Creativity, Events, PR e DigitalThis is intended to be applied to the design of "Think big, act small" marketing communication strategies and the construction of niche campaigns, with a perfect match between creativity, size, stage of development and available resources.
The methodology aims to scrutinize the relevance and identity of the company or brand. The way it presents itself to others, how it tells its story and how it engages the various audiences in it.
Companies and brands have a DNA, an identity of their own. And, it is necessary to work on this identity as we want to present it and that attracts its users. stakeholders. That it grabs them in its web, that it builds their loyalty to bring them to recommendation to others.
It is not enough to have a good idea, an open store, or a good website to attract business. It takes a lot more. You need to define a strategy and seize the opportunities. Communication can do this.