Only half of exporting companies have a communications department.
This is the conclusion of a survey of Portuguese businesses published by Marketeer. And the data is clear. Just over half of companies have a communications department. Of these, only 60% have a defined annual action plan.
However, 751 T3C of the companies surveyed recognize that their importance is "High" or "Very High". In addition, 581% of Portuguese B2B exporting companies will increase their investment in communication in order to strengthen their relationship with stakeholders, given that 78.21% of companies have this relationship with their sales department.
"The context in which we live, and which we don't know for sure when it will change, has made it clear that it is time for top management to understand the contribution of communication to the competitiveness of companies. The business of B2B organizations is mostly based on relationships between different interlocutors and communication plays an essential role, adding value to companies and making them more competitive," commented Ana Raposo and Marta Gonçalves, the researchers responsible for the survey.
It should also be noted that nine out of ten of the companies surveyed (90.3%) have a website, with the majority of investment in communication going to social media (76.6%). This is followed by participation in trade fairs (70.2%), advertising (59.7%), business missions (50.4%) and, finally, media relations (41.1%). However, only around half of the companies surveyed (49.21%) monitor and evaluate the return on their communication investments.
It should also be noted that nine out of ten of the companies surveyed (90.3%) have a website, with the majority of investment in communication going to social media (76.6%). This is followed by participation in trade fairs (70.2%), advertising (59.7%), business missions (50.4%) and, finally, media relations (41.1%). However, only around half of the companies surveyed (49.21%) monitor and evaluate the return on their communication investments.
The study entitled "InterComm Report - B2B Communication Trends in Global Businesses (InterComm)" was developed by the School of Social Communication in partnership with SayU Consulting - Evoke Network.
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