The Importance of a Relevant Digital Campaign
Fake News
Making use of multiple platforms to test trends and tell impactful stories, several campaigns are already using a range of styles and themes to help organizations create buzz around their message, product or brand.
The campaign implemented by The New York Times was broadcast on television, in the press, on billboards, on social media platforms and in email marketing.
Being a reaction to fake news phenomenon“, In the wake of Donald Trump's presidency and his administration's adherence to an “alternative facts” narrative, the campaign directly faced a widespread sense of loss of confidence in its ability to get to the truth.
The newspaper positioned its provocative ad in the interval of the Oscars ceremony in February 2017, targeting a politically liberal audience that would be receptive to its message.
It was a huge success, with tens of millions of views, and was followed by targeted ads on social networks in the same style, as well as email marketing campaigns.