SayU

Jul 24, 2024

Turning employees into PR

turned employees into PR

Empower your Employer Branding with communication strategies that make your organization stand out, attract the best talent and cultivate a culture that inspires. Employees are PR.

Social media has turned employees into PR people

“Satisfied people are your spokespersons more credible and relevant, especially in an era of social media and feedback“

Become a leader in the war for talent!

With an open war for attracting and retaining the best talent, Internal Communication is strategic for the success and continued growth of organizations.

According to the latest Excellence Index of CEGOC and Neves de Almeida HR Consulting, in partnership with ISCTE Executive Education, salary issues, together with the growing importance of work-life balance, career progression opportunities and cultural alignment between organization and employee, play a relevant role when choosing to leave or stay.

All these factors enter into the “equation” that is the construction of the Reputation. The relationship between companies and their People is based on the perception of employees and candidates about a brand, defining responses that can be rational, emotional or instinctive. Today, more than ever, the Employer Branding strategy plays a crucial role in attracting and retaining talent. Building a unique and authentic value proposition that goes beyond traditional benefits is crucial. Professionals are looking not only for jobs, but also for environments that promote career development and provide a work-life balance, in an era when social media has turned employees into public relations people.
To quote Hank Stringer & Rusty Rueff, ‘If the reputation of a company's products and services is its face, the talent brand is its heart and soul’. The employer brand is not just an extension of the brand, but the essence that resides in the minds and hearts of past, present and future employees. In a competitive market, a positive employer brand is an invaluable asset for attracting and retaining valuable talent.

Competition for talent is intense these days, so communicating effectively is vital. Building a consistent employer brand means having your own narrative and an engaging story. How does the organization want to be perceived in the market? What specific messages are being used to attract the right kind of candidates?

A strong employer brand is not just about telling a story, but living it. Satisfied employees are the most authentic and relevant ambassadors. In an age of social media and user-generated feedback, brands don't always have full control over their discourse. It is therefore crucial that the employer brand narrative is shared by both the company and the employees. The story that the brand tells must be the same as the one that the employees share, thus creating an authentic and coherent story.

Invest in internal communication strategies and employer branding is not just a preventative measure, but an opportunity to create a vibrant and attractive organizational culture. Everyone's participation in building a unique identity and promoting involvement are essential parts of strengthening connection and commitment.

Do you know how to implement a communication strategy to attract, retain and nurture the best talent: yours and those still on the market?

by MARTA GONÇALVES
Managing Partner