Consultant takes on leadership agenda in Costumer Experience and Artificial Intelligence applied to Salesforce. Agility, innovation and a specialized offer are the drivers growth and international expansion
Lisbon, May 5th, 2025 - SYS4B, a consultancy with full specialization in the Salesforce platform, is entering the Portuguese market at the start of a new growth phase based on its ability to deliver real value in strategic digital transformation projects. SYS4B's entry into Portugal is the result of an international expansion strategy. The country was selected as the gateway to Europe because it is a technologically advanced market with a high level of adoption of Salesforce solutions.
The strategy is based on building solid relations with Salesforce Europe, leveraging synergies and regional presence, through local adaptation that respects the company's DNA, but values full integration into the Portuguese reality.
In the Portuguese market there is a growing demand for specialization and personalization, in areas such as Field Service, Customer Experience and especially Agentforce (Salesforce's AI agent) in which SYS4B has a clear technical differentiation. In Portugal there is still room for close, long-term partnerships, which are valued in the Portuguese context, as well as openness to new hybrid delivery models and innovation with artificial intelligence.
"SYS4B stands out in the market for its total specialization in the Salesforce platform and for an approach centred on partnership with the client, combining technical rigour with relational proximity and a simple, objective and ethical posture.”, says the head of SYS4B in Portugal.
"Unlike many consultancies that work across several technologies, SYS4B is dedicated exclusively to Salesforce, which allows it to help organizations solve real business problems, such as operational inefficiency, lack of integration between departments, loss of productivity and lack of a 360º view of the customer.”, adds Abud Touma.
In its expansion into Portugal, SYS4B plans to strengthen its team in the areas of functional consulting, solution architecture, pre-sales and project management. The aim is to increase customer proximity Portuguese, guarantee local response capacity and ensure greater autonomy and maturity of the Portuguese operation.
SYS4B has adjusted its strategy based on growth validated by projects with clients such as the Pestana Group, strategic partnerships with Salesforce in the country, adapting to the Portuguese business style, in a posture of sustained, non-aggressive growth.
At an operational level, the consultancy, which specializes entirely in the Salesforce platform, has adopted a hybrid model, with a front-office staffed by Portuguese professionals in areas such as functional consultancy, sales and solution architecture, ensuring cultural proximity, relational agility and market knowledge; and a technical back-office in Brazil, made up of highly certified and experienced teams, ensuring efficiency, scalability and quality control in deliveries. The model allows for a local presence focused on building relationships of trust and a robust and economically efficient technical capacity.
About SYS4B
SYS4B was founded with a single purpose: to transform the way companies use technology to achieve their goals. As a Salesforce consultancy, it is committed to providing strategic, effective and customized solutions for your business. Since its inception, it has been dedicated to understanding customer needs and providing a personalized, quality service. SYS4B believes that technology, combined with experience, can be a transformative force for any organization. Further information at https://sys4b.pt/