by mink | May 5, 2015 | #SuccessSteps
When we approach the subject of visibility we realize that it increasingly counts to be present online, so much so that some marketing experts agree that this approach is the 21st century equivalent of the first meeting with the customer. For your brand...
by mink | Nov 5, 2014 | #SuccessSteps
One of the most radical transformations in the communication paradigm - the increase in the use of social networks, opened doors to the decline of traditional media hegemony and to the apparent end of a certain notion of brand loyalty. The massive volume of contact and...
by mink | Feb 28, 2014 | #SuccessSteps
Transferring part of the contact with an organization to the online reality translates into another way of dealing with trust and, especially, with the repercussions that it or the lack of it can have. The ease with which information can be...
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