Refocus on a year of events without people

Refocus on a year of events without people

Refocus Most organizations invest almost a quarter of their marketing budgets in live events. In this respect Covid-19 will have a lingering impact and one has to try to figure out what to do with a rest of the year without people events. There is a...
Eight Steps to Successful Videoconferencing

Eight Steps to Successful Videoconferencing

Successful Videoconferencing Videoconferencing has become part of work routines and will increasingly be a tool used in all work dimensions, marketing and communication included. If you are not careful with your image, colleagues and clients will be...
Media Relations in times of pandemic

Media Relations in times of pandemic

Crisis When a major crisis strikes humanity it is difficult to have the best understanding of how to approach the media. Although companies have information and announcements to release that may be beneficial to the public, there is a fine line between what is...
In uncertainty a good story is the only certainty

In uncertainty a good story is the only certainty

Story It is fantastic that we have entered our second decade of life with recognition from all stakeholders of the value of what we do. With the organizational landscape undergoing unprecedented transmutations, we have achieved versatility to respond to the tsunami...

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