by mink | May 7, 2020 | #What we Communicate
Quarantine Normality Decrease of 1% in BGC compared to the homologous period, which included Easter Differentiated trends among the countries near Portugal Maximum growth in the purchase occasions and number of households in the online channel Dynamism in...
by mink | May 5, 2020 | #4PRGeeks
Crisis When a major crisis strikes humanity it is difficult to have the best understanding of how to approach the media. Although companies have information and announcements to release that may be beneficial to the public, there is a fine line between what is...
by mink | Apr 30, 2020 | #What we Communicate
Tradition in a quarantined Easter Easter 9% growth in FMCG in week 15 Online sales maintain growth trend Fresh food, confectionery and beverages stand out at the Portuguese table Personal and Home Care loses with the effect of the...
by mink | Apr 24, 2020 | #What we Communicate
Easter in quarantine 20% growth in FMCG in week 14 The impact of Easter is reflected in Butchery sales, even in quarantine season Huge boost from the online channel, which grows 200% in purchase occasions Weight increase of Private Label and...
by mink | Apr 17, 2020 | #What we Communicate
Life with restrictions Consumption decreases in the week the Portuguese start living with restrictions E-Commerce registers growth in buying occasions and captures homes Meals made at home boost sales of food products Portuguese search for...
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