The Influence of Reviews
Would you be willing to eat at a one-star restaurant? It’s understandable if the answer is “no,” but ask yourself this: if you’ve never been to those places, how do you know you won’t have a better experience?
The reviews online are changing consumer behavior, and communications professionals must take into account websites that reviews, such as Zomato or TripAdvisor.
These can provide information about a company's products or services to inspire buyers to take action. They can also be incorporated into brand stories, which can also be distributed through channels such as media. Here are three ways communication professionals can use positive reviews to tell stories and leverage the influence of reviews:
- Websites for reviews for new story ideas
One way to overcome writer's block is to read reviews on websites like Amazon, TripAdvisor, Yelp, or G2 Crowd for inspiration. You'll likely find new perspectives and ideas. - Recycle the insights of the reviewers
Use the perspectives of the reviewers in new releases, press releases, and other materials to build credibility with your audience and win over the community, or
Coming soon. Share reviews relevant aspects of your business with potential customers; in this way, you’ll be highlighting content produced by third parties that enhances your company’s reputation while also attracting new customers. - Extract the evaluations in the form of key messages
Does your company want to convey the message that it offers dedicated, personalized customer service? Then start doing some research on websites such as reviews, until you find a review that accurately reflects what you want to convey. Save this review so you can easily access it whenever you want to share it or simply mention some of those points in the media.