The Markies
At a time when trends toward democratization and globalization in fashion are making clothing increasingly indistinguishable, The Markies offers a solution to differentiate, identify, and add originality to clothing. The brand has now entered the market to bring innovation—even this Christmas.
The Markies are hitting the market to solve the age-old problem of keeping clothes from getting mixed up. The solution is sold online—at https://themarkiesoriginal.com/—in the MBox format, providing a set consisting of an applicator and metal markers with different symbols and colors, which can be used by different family members or people living together and sharing the same space.
The Markies are thus an innovative alternative for the Christmas season, offering original, unique and customizable gifts. In Portugal, during the month of Christmas, the new brand will also have a pop-up store in Amoreiras Shopping Center, in Lisbon.
The metal markers, applied to the garments, guarantee the style, individuality and permanence that is often lacking in other solutions to the problem of distinguishing garments and accessories, such as the use of different colored threads, felt pen names on the garment label or ironing strips.
At a time when clothing is increasingly undifferentiated between genders and ages and in the face of the growing democratization of luxury, which has eliminated the distinction of social strata or purchasing power for clothing and accessories, The Markies provide a practical and easy-to-apply solution that also brings a touch of irreverence to the identification of clothing and accessories.
The choice of symbol by each member of the family not only makes it possible to distinguish, but also to add a touch of originality and personality to everyone's clothes and accessories, as well as being a topic of conversation outside the home.
The Markies Original is the launch collection, made up of a set of symbols that represent hobbies or other passions. The idea is no more than to bring the icons used online on social networks into everyday life and show everyone our hobbies, just like the likes and the icons we post on our profiles, which serve as sources of pride, topics of conversation, and ways to connect and foster a sense of belonging. This collection encompasses three themes: grumpy animals, cool hobbies e sports addicted.