Press relations with results: what's the secret?

The main goal of any public relations professional is to get journalists to publish their stories and thus obtain quality results for their client brands or organizations. One of the critical success factors is the right choice of the media / journalists to whom to send a proposal for possible editorial treatment.

1. The first step, as simple as it may seem, ends up being the realization of a research work. The selection of the medium and, at a later stage, the editor is just as important as what we propose. We must demonstrate our knowledge of the specific subjects that a particular journalist is working on. If this step is not taken, it will be very difficult to complete the process successfully.
2. Next, as far as the proposal itself is concerned, the shorter the better. Journalists receive hundreds of emails a day. Twe need to be able to capture their attention in a few seconds. At a later stage, and if there is interest, the journalist himself will request additional information.
3. Personalization is another aspect to take into account, as mass mailing is unlikely to be successful. It's a good way to cultivate a good relationship with the media.

The secret to achieving results lies in tresearch work prior to the disclosure of the information itself. The difference between online and offline media, or the attention to editorial calendars, namely closing days, are aspects that must be taken into account when we carry out this type of pitches. 

In short, a good result in the efforts to Press Office This is achieved through knowledge of the national media landscape, journalists' routines and the timetables associated with editorial work, with particular attention to periodicity and closing times and dates.