Topázio has teamed up with Médicos do Mundo as part of the “WE ARE ALL VISIBLE” campaign, which aims to raise funds for the implementation of the association's projects in Portugal. Part of the proceeds from the sale of a unique Topázio key ring will go to this cause.
Lisbon, March 16th, 2016 - Topázio is supporting Médicos do Mundo by selling a charity item - the “Médicos do Mundo by Topázio” key ring.
This action aims to help raise funds so that the association can continue to provide basic health care to populations at risk. The piece will cost 15 euros, of which 2 euros will go to the association, and will be available for the first time on the occasion of the Solidarity Concert that Médicos do Mundo will be organizing in Lisbon on March 22.
There are three sales periods for this key ring - this Easter, from March 22 to April 30, in the Topázio spaces at the Altis Grand Hotel in Lisbon and in Gondomar; in a summer campaign and over the Christmas period.
For Carla Costa, Marketing Director at Topázio, “The partnership established with Médicos do Mundo is justified by the relevance of the activity carried out by the association. We know that the work carried out by the Médicos do Mundo team has an impact on the people it supports and that it really makes a difference. We couldn't remain indifferent to this opportunity to intervene and help Médicos do Mundo bring the help it makes possible on a daily basis to more people.“.
This action is part of Médecins du Monde's “We Are All Visible” campaign, a message that serves as the motto for a series of publicity actions, seeking to present the organization's activities and raise contributions from donors, partners and volunteers. This contribution is essential to support the 8 national projects that the association currently runs in Portugal and which improve the lives of more than 5,000 people a year.