Video content
User engagement with products and services—and the time users spend on them—is steadily declining. But did you know that posts with video have 38% more engagement than other formats?
Video is becoming increasingly important because it is the most visual and fastest way to reach our target audience. Almost every day, new studies are published that show this type of content generates more engagement e likes, just like the shares.
Much of Mastercard's communication, for example, is in video format (https://www.instagram.com/p/BxITZFzBdzD/) with a call to action The key message that represents the brand's identity, and the videos with the highest success rates, engagement, and shares, depict everyday moments that people can relate to.
This essence places the user at the center of the experience and makes use of emotional content using a friendly tone of voice, as if the brand itself were a person.
But video hasn't always been so highly valued, and in recent years it has become a major focus when it comes to digital content.
Video also allows us to communicate the brand in a more personal way, giving it a face to personalize its corporate identity and foster a sense of connection.
Attributes such as the voice, emotion, movements e feelings These are the keys to creating well-crafted and well-executed stories that are worth much more than long articles.
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It has not yet implemented a component of video contentt in your plan to contents? Now is the right time to do it.
- About 93% of companies use video in online marketing, sales, or communications
- People increasingly prefer to learn (through the well-known tutorials) via online videos, and this is a trend that has been growing exponentially
- 80% users attend the video content and only 20% of users prefer to read written content
- Videos are a way to drive traffic to the corporate website and can be used as a caCall to Action in a simple way
- Videos increase click-through rates by 65% and reduce unsubscribes by 26%
- When both text and video are available on the same page for the same topic, 59% of users prefer to watch the video
“Consumers are longing for more interactive experiences as well as long-form storytelling that only video can best deliver” Lux Narayan, CEO of Unmetric.