Advertising VS Content marketing

Advertising VS Content marketing

There is currently a lot of debate between fans of advertising and fans of inbound marketing about the effectiveness of each of these strategies. Advertisements allow companies to make their products and services visible to thousands of people at a low cost....
Integrated marketing communication

Integrated marketing communication

An integrated marketing communication Nowadays, the market is saturated with information and the aim of every company is to differentiate itself from the competition with essential content for each type of organization, according to the stipulated strategies and...
Be one step ahead of the crowd

Be one step ahead of the crowd

Being one step ahead of the crowd Nowadays, the trick is in the business secret and how we apply all the knowledge acquired through contact with the client to create content geared towards social networks. In reality, the key to...
The problem of identification

The problem of identification

The product is a necessity, but the brand is a choice. We live in a world where there is no shortage of options, and they are growing every day. The market is not for turtles, only lions enter and remain. The challenge for brands is to be the first. Products and services...
4PRGeeks | How to use PR?

4PRGeeks | How to use PR?

Helping an organization's operation to grow and succeed is the ultimate goal of any PR strategy put into practice. In this context, the performance of the PR professional needs to equate several distinct elements, seeking to position the...

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