What influences consumer behavior?

What influences consumer behavior?

  The digital revolution and the explosion of social media platforms have profoundly changed the factors that influence consumer action as they undertake their purchasing decision. When considering products and services, the public reads online reviews,...
Multiple platforms to potentiate contact

Multiple platforms to potentiate contact

Communication lives from contact, and the way an organization reaches out to its audience is a key element of an effective strategy for reaching out to and retaining the interest of the identified target. Without the existence of this relationship, any goal is defeated by...

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