Creating convergent relationships

Creating convergent relationships

Purpose to create converging relationships In today's market, just having a good product or service is not enough. Consumers are attracted to brands that represent something greater. Communicating the offer becomes crucial, not just...
B2B in the virtual transition and internationalization

B2B in the virtual transition and internationalization

B2B communication ensures reputation in the transition to virtual and internationalization B2B (Business to Business) communication is fundamental to the success of companies operating in the corporate market, since it involves specific strategies for negotiating...
15 years of communication: what now?

15 years of communication: what now?

15 years of communication: what now? In the month in which we celebrate 15 years of existence, we would like to remind you of the importance of innovation as a crucial element in the success of companies. The highly competitive nature of a complex, volatile and rapidly changing market...
Startups with or without AI? Topic for debate

Startups with or without AI? Topic for debate

At the SIM Conference, an event organized by Startup Portugal, important topics for companies and startups were discussed. The application of AI in startups and in the market was a topic that was addressed by several panels. “Startups should be...