by mink | Nov 24, 2014 | #Movers&Shakers
The new technological paradigm has transformed the lives of consumers and marketers. It is extremely important to analyze how brands can remain relevant in this new world. The issues that concern brands include embracing the...
by mink | Oct 29, 2014 | #Movers&Shakers
James McSill is an expert in storytelling. He's coming to Portugal this month, invited by Ideias & Desafios to show the importance of this tool for business. In an interview with Briefing, he says that without stories there are no brands. But he warns that, just like...
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