Sustainability as a business lever

Sustainability as a business lever

Sustainability as a business lever No one is better positioned to create long-term sustainable change than businesses, and recent studies show that well-managed companies apply their resources, expertise and talent management to problems...
Tips for effective information management

Tips for effective information management

Tips for effective information management Nowadays, consumers have access to all kinds of information, both before and after buying a product or service. The public has at its disposal means of acquiring information, from knowledge...
Marriott: Information to support the offer

Marriott: Information to support the offer

Marriott: Information to support the offer The Marriott hotel chain is developing the Marriott Content Studio project, which aims to become the largest media company in the travel sector. It has produced a television program, a travel magazine...
The fourth wave of content marketing

The fourth wave of content marketing

Special care is needed when it comes to building the relationship with the consumer. Some observers have investigated that this topic has reached an inflection point, where brands are trying to integrate marketing content without having an idea...

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