by Editor | Aug 9, 2022 | #PRExperts
As Relações Públicas são um assunto complexo. Por esta razão, pode ter vários propósitos e funções em qualquer organização. Tudo depende das necessidades da empresa e das práticas existentes. No entanto, algo é certo: os nossos objetivos precisam de ser claros....
by mink | Feb 6, 2019 | #Opinion
Mark the difference without losing identity The identity of a brand, regardless of the area it belongs to, is one of its main assets. There may be several ways to characterize and evaluate it, but it is consensual to say that a brand's identity should be...
by mink | Jan 28, 2015 | #SuccessSteps
The future of planning In view of the tremendous changes taking place in the market, which are being felt across various sectors, the way in which the public establishes its relations with organizations and the successive responses in terms of platforms for...
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