by mink | Jan 2, 2017 | #What we Communicate
At the end of the year, the tourist entertainment company ColourTrip is repositioning its communication on the market. The strategy is based on the GO360º model applied by Say U Consulting to the promotion of the brand and combines the launch of a new website and the reinforcement of...
by mink | Sep 5, 2016 | #SuccessSteps
When we talk about creating original messages to reach an identified audience, we talk about the ability to differentiate ourselves with a discourse that clearly positions the organization in the market, that differentiates it and, at the same time, is sufficiently relevant...
by mink | Apr 28, 2016 | #4PRGeeks
Brand vs Reputation. Your brand is what you manage. Your reputation is the outward perception of it. A brand can be defined as what it means in the minds of the people it is trying to reach, influence and encourage to action. It does not mean what the...
Recent Comments