Consumer marketing and the consumer of the future

Consumer marketing and the consumer of the future

Consumer Marketing Homes are more technological and families are looking to make the most of their time by using devices that utilize Artificial Intelligence. While this may seem like a lot, a middle-class family currently has about...
Ecommerce and the future of advertising

Ecommerce and the future of advertising

Ecommerce Ecommerce is the fastest growing activity on mobile and the digital giants have been paying attention to this growing trend. How? Google has been expanding its ad platform for commerce and Amazon is betting more and more on...
Bold advertising: Burger King knows what it's doing

Bold advertising: Burger King knows what it's doing

Burger King Boldness has always been, and will increasingly be, one of the most important characteristics of good communication campaigns, and the results speak for themselves. Let's look at an example. We know that the Burger King brand has an ancient rivalry with MacDonald's, but...
User Experience: the future of targeted communication

User Experience: the future of targeted communication

User experience The term UX (User Experience) originated in the early 1990s and was developed by Don Norman - an electrical engineer - and vice-president of Apple's research group. And it's still relevant today. The UX methodology was developed with the main objective of...

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