by mink | Jun 26, 2019 | #Movers&Shakers
Influencers Did you know that 74% of consumers rely on social media to make purchasing decisions? And that 65% of the top performing Instagram posts feature products? Social media has revolutionized the role of brand ambassadors and left the...
by mink | Jun 26, 2019 | #SuccessSteps
Product Placement Many brands have been focusing their communication on the product as the protagonist of their digital content. But creativity makes the difference. The term product placement started to be recognized in the mid 1980's but this communication technique...
by mink | Jun 26, 2019 | #Movers&Shakers
Brand Equity and Brand Awareness The coherence of a strong brand DNA can fuel the emotions that continuously impact your customers. A brand with a strong and inspiring identity is worth much more than just product quality, especially with...
by mink | Jun 26, 2019 | #4PRGeeks
Video content Engagement with products and services, and users' time, are increasingly limited. But did you know that video publications have 38% more engagement than other formats? Video is increasingly relevant because it is the most visual and...
by mink | Jun 26, 2019 | #Movers&Shakers
The Power of Storytelling All brands have realized that telling a story is a smart move, but sometimes it's hard to make the difference between so many good stories. More than buying a product or service, consumers like it and will continue...
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