The Intelligent Marketing of Mastercard - continued

The Intelligent Marketing of Mastercard - continued

Priceless Mastercard's marketing and communications actions over the last 10 years reveal an analytical and intelligent strategy. In recent years, various studies have revealed that experience is taking precedence over product in the list of priorities for today's user. And with a...
Mastercard's intelligent marketing

Mastercard's intelligent marketing

Mastercard Digital and technological evolution can be used to our advantage when we talk about communication and digital marketing in conjunction with an increasingly demanding public. Take the case of Mastercard. In the year 2000, people spent 14 minutes analyzing...
The evolution of Instagram

The evolution of Instagram

Instagram Instagram is a social network for sharing photos and videos, launched in 2010 with an initial intimate outlook that quickly changed. Following its acquisition by Facebook in 2012, Instagram's boom as an advertising and marketing tool...
Emotional Communication

Emotional Communication

Emotional Communication The first step in creating effective messages that are capable of reaching our target audience is to develop a message that is capable of triggering an emotional response in people. Human beings are naturally moved by emotions and emotional language can...
How do you evaluate the results of a campaign?

How do you evaluate the results of a campaign?

Campaigns and results Monitoring results and flexibility in optimizing campaigns is key to improving communication with target audiences and has evolved in an increasingly analytical direction over the last decade. Currently, the vast majority of...

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