B2B has to talk to Generation Z

B2B has to talk to Generation Z

One of the biggest challenges for B2B brands is adapting to the values and behaviors of the so-called Generation Z. Marked by authenticity, social responsibility and genuine connections, this generation is changing the consumer landscape, redefining the workplace and...
PR for FinTech, B2B and SaaS companies

PR for FinTech, B2B and SaaS companies

The competitiveness of the market requires companies to adopt specific strategies in order to improve their positioning. Financial Technology One of the examples of technology companies adopting Public Relations (PR) strategies is...
Study Reveals Strategic Role of Corporate Communication

Study Reveals Strategic Role of Corporate Communication

The success of B2B (business to business) exporting companies is intrinsically related to their investment in communication. More than two thirds of these organizations plan to invest in this area in the near future, consolidating its critical role in the management of the relationship...

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