THE STRATEGIC ROLE OF COMMUNICATION FOR EXPORTING COMPANIES

THE STRATEGIC ROLE OF COMMUNICATION FOR EXPORTING COMPANIES

  O sucesso das empresas B2B (Business to Business) exportadoras está intrinsecamente relacionado com a aposta na comunicação.   Mais de dois terços destas organizações planeiam investir nesta área num futuro próximo, consolidando o seu papel crítico na...
THE STRATEGIC ROLE OF COMMUNICATION FOR EXPORTING COMPANIES

Intercomm Report B2B: communication takes on strategic importance

The success of B2B exporting companies is intrinsically related to their investment in communication. More than two thirds of these organizations plan to invest in this area in the near future, consolidating its critical role in the management of the relationship with stakeholders,...

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