Should brands be on all social networks?

Should brands be on all social networks?

Should brands be on all social networks? Today, social networks are as important a communication channel as any other. When we want to find out more about a particular brand, one of the first things we do is a quick search...
NOTRE-DAME: Generosity or a quest for visibility?

NOTRE-DAME: Generosity or a quest for visibility?

NOTRE-DAME: Generosity or a quest for visibility? Donations for the reconstruction of Notre-Dame Cathedral in Paris have already exceeded one billion euros. The fire, which started on the afternoon of April 15th, destroyed a large part of one of the most...
How to Write a Press Release?

How to Write a Press Release?

What is a Press Release? The question of how to write a press release (PR) arises from the fact that this format is one of the main communication tools of public relations (PR). Despite technological development and some predictions that it would lose its...
Netflix: Reputation and Familiarity 

Netflix: Reputation and Familiarity 

Netflix: Reputation and Familiarity In recent years, Netflix has experienced exponential growth. In 2018, it was voted by the Reputation Institute as the brand with the best reputation in the United States. In the Top 10 of that same list, there are companies as diverse and...